Ray Stenning, Best Impressions
The UKBA Management Committee decided to mark the 20th Anniversary of the scheme in 2015 by making a Special Award to somebody who had played a decisive role in shaping the industry over the last 20 years. The selected recipient was Ray Stenning of marketing and design specialists Best Impressions.
Ray Stenning began his career in the industry some 36 years ago as a part time coach driver, though he dates his interest in transport back to his boyhood.
Ray founded his company, Best Impressions, in the early 1980s, since when has grown from a one man design studio into a complete one-stop design, branding, marketing and advertising agency. Under his leadership, the company has been responsible for the look and feel of many of today’s bus, rail and coach companies: somebody once remarked that Ray ‘produced more bus, coach and rail livery in the world than anyone else’ – which is probably true!
But the work has also been about providing complete promotional campaigns and information material – and bringing a customer-focused approach to the job.
He has come to play a central role in the bus industry, and has been strongly influential in determining the look and feel of the vehicles and how bus operators present themselves to the customer.
He has played a central role in the revolution which, since deregulation, has transformed the way in which many bus operators think of themselves and how they inform customers, provide access to our product and stimulate the desire to use the industry’s services.
In their 20th anniversary year, the UK Bus Awards directors felt that it would be appropriate to recognise and reward Ray's invaluable work in this field – not only for his formidable technical skills, but also for the flair and passion he brings to what he is doing.
Ray has also been involved with the promotion and design of the UK Bus Awards for more than ten years – and the past is not forgotten either, as he owns and edits ‘Classic Bus’ magazine as well.