East Midlands

East Midlands

Chris Moyes Memorial Award for Top National Bus Driver

sponsored by Traffilog

Gold Award Winner

Nottingham City Transport

Les Roome

Les has two great loves in his life - Nottingham Forest Football Club and driving for Nottingham City Transport. Before joining NCT in 2007, he had various jobs, but none of them gave him the passion and satisfaction he felt while watching his beloved team. Now, Les channels that same level of enthusiasm and commitment into his working life and his passengers are delighted with the results. Priding himself on the high level of care he continually shows his passengers, Les always waits when he sees someone running for the bus, regularly helping with pushchairs and shopping and lowering the floor or ramp to help anyone in need, not just for wheelchairs. His down-to-earth, hardworking and customer-friendly character - together with some excellent mystery traveller scores - made Les a worthy winner.

Finalist

Arriva Midlands

Ian Greenfield

Ian is a regular driver on the Oxon Park and Ride site in Shrewsbury where he is based, having joined Arriva Midlands in 1996. Changing a customer's punctured tyre so they would not be stranded at the site is one example of how Ian has exceeded the remit of his role to help customers in difficulty. Coupled with his excellent customer relation skills, Ian is considered a fine ambassador not only for Arriva but particularly for the Shrewsbury depot and he has been rewarded with Made a Difference Awards (MAD) at a local level and as Arriva UK's top MAD driver in 2014. The judges agreed that Ian is a true ambassador for the industry.

Environment

sponsored by Volvo Bus

Silver Award Winner

Nottingham City Council

Electric Bus Project

Nottingham City Council introduced its Electric Bus Partnership in September 2012 to help reach its target of cutting CO2 levels in 2005 by 26% by 2020 and benefit from cost savings over diesel buses. 28 fully electric buses are now operated by partners trentbarton on Centrelink services and Nottingham Community Transport on Localink, with 22 more due by September 2015 - including a Medilink to key hospitals and a Park & Ride. The vehicles offer 30% C02 reductions while fuel and servicing cost savings of 85% have enabled the Council to maintain its tendered bus network. The judges were impressed by the sustained effort to increase the electric bus fleet in Nottingham, along with ambitious targets.

Making Buses a Better Choice: the Peter Huntley Memorial Award

sponsored by Heathrow Airport

Gold Award Winner

Trent Barton

zoom - making buses better the quick way

trentbarton's Long Eaton to Derby market was already served by frequent buses on its 'indigo' service, with air-conditioning, leather seats and friendly drivers. When research indicated customers wanted a faster alternative, the company introduced 'zoom' which has been an instant success. 30% of people have said they travel more often, 98% have commented "it has made buses better" and the company has achieved a market share of 60% despite supplying only 33% of the frequency. The judges were extremely impressed that trentbarton did not simply sit back and reap the rewards of its existing 'indigo' service but bravely took the risk of effectively competing against itself by overlaying a new service with the potential to abstract passengers and revenue.

The Award for Marketing Initiative of the Year

sponsored by Passenger Transport

Gold Award Winner

Stagecoach East Midlands

Skegness Seasiders

Stagecoach's Skegness Seasiders are six individual liveried Open Top buses presented as named characters with classic seaside themes. In addition to providing transport between the top tourist destinations of Skegness and Ingoldmells, the buses have quickly become attractions in their own right amongst children by using story books, giveaways, and incentives for children and their families to travel on all six individual buses. The judges were impressed by this original approach to both the product and the marketing process, and felt the scheme provides a number of top quality ideas that can be used to re-invigorate not just this type of seasonal service but marginal commercial services generally.

Finalist

Trent Barton

Freeride Sunday

Freeride Sunday is trentbarton's extremely imaginative way of growing passenger numbers and revenue at quieter times of the day and the week. Through the promotion of a flash offer of free rides for one hour, it generated 8% more journeys across the whole Sunday - and 38% more in the promotional hour. On-bus revenue also grew by 7% with the extra people travelling back later in the day. Supported by clever marketing, the judges felt that this genuinely innovative idea, low-risk and inexpensive to execute, had major potential for use elsewhere, as well as generating much goodwill among local traders and the community at large.

Top City Operator

sponsored by INIT Innovations

Gold Award Winner

Nottingham City Transport

NCT's investment in bus services across Nottingham continues to pay dividends. Operating 345 vehicles from three depots, with 830 drivers, NCT has achieved high passenger satisfaction at 95%, with revenue growth up 3% and commercial patronage up 4% in the last year. A £17m investment in 73 new buses in two years has increased capacity on core routes, through bigger buses and frequency enhancements. Noting growth in passenger numbers and revenue has continued for the 13th consecutive year despite major road works, increased local bus competition and no longer operating the tram franchise, the judges were particularly impressed by NCT's substantial investment in upgrading and improving commercial services and the recent Grade 1 OFSTED inspection rating for staff training.

Top National Bus Depot

sponsored by Personal Group

Silver Award Winner

Nottingham City Transport

Gotham

NCT prides the team at its Gotham depot for constantly go the 'extra mile' for their passengers, especially at a time when local residents face disruption and upheaval from road widening and tram works. Real-time tracking on all buses and measures such as re-writing timetables to reflect the disruption has helped the depot to run 99.6% of scheduled mileage, and keep around 90% of buses on time. From fundraising and sponsorship, to naming buses after local fallen heroes, NCT's smallest depot of around 45 vehicles and 100 staff goes to great lengths to continually look after its big, extended 'family' and the strong community links of this long-established depot particularly appealed to the judges.

UK Bus Operator of the Year

sponsored by

Gold Award Winner

Nottingham City Transport

Nottingham City Transport's strong track record of investment, growth and commercial innovation hugely impressed the judges - and the proof of the pudding came in some excellent mystery traveller scores. The Nottingham bus network continues to enjoy some of the highest ridership per head anywhere in England outside London. The company's successful partnership with the local authorities and other stakeholders has enable the business to grow its customer base for 13 years in a row, enabling it to create a virtuous circle of investment, growth, staff training and rising quality - despite the uncertainties caused by economic troubles and the disruption of tramway construction works. The judges praised these very significant achievements.

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