Yorkshire and the Humber

Chris Moyes Memorial Award for Top National Bus Driver

sponsored by Traffilog


First South Yorkshire

Malcolm Burton

Malcolm is valued as a superb driver who is well liked by colleagues and customers and who goes about his job in an unassuming manner. Based at First's Doncaster depot after joining the group in 2001, Malcolm's biggest strength is making his customers feel welcome, in particular those who have difficulties whether they have sight problems, are disabled or are trying to manoeuvre a pushchair onto the bus. Malcolm has received regular praise from customers for his care, patience and friendliness, not least for waiting for elderly passengers to board the bus, and the judges felt that his numerous commendations made him a natural candidate.

Engineer of the Year

sponsored by IRTE

Bronze Award Winner

First UK Bus (North Region)

Stuart Drummond

Stuart is a well-respected, diligent and knowledgeable engineer with 16 years' experience in the bus industry. Engineering director for First West Yorkshire, Stuart has demonstrated to the business what can be achieved with an industrious and honest application of sound engineering techniques, delivered in an inclusive and supportive manner. Over the past two years, his calm and methodical approach has significantly boosted the company's behavioural culture and in Manchester, lost mileage has improved by 45%, no vehicle lost mileage by 80% and breakdown casualty rate by 57% all while hitting budgetary targets. Stuart shone out to the judges as an exemplar of good practice


sponsored by Volvo Bus


West Yorkshire's Combined Authority

Yellow Buses Go Green

The WYCA's Yellow Buses Go Green project has used funding from the DfT's Cleaner Bus Technology Fund to retrofit emission reduction technologies to the exhausts of 119 yellow school bus vehicles to reduce harmful emissions. The project also extends the life of the vehicles through match funding from the WYCA to repair and refurbish vehicles and introduce 'GreenRoad' driver performance management systems on each vehicle. The DfT has acknowledged the project as one of the best performing projects of the fund from its hands-on project management to sharing best practice. The judges were impressed by the use of grant funding to achieve positive outcomes, with a 97% reduction in NOx emissions of 97%.

Putting Passengers First

sponsored by Euro Bus Expo


Arriva Yorkshire

The Arriva Angels

The Arriva Angels are a select group of bus drivers, from Arriva's North East and Yorkshire depots, who have been given added responsibility to promote outstanding customer service, go over and above to help and assist passengers in need and provide a direct form of communication on services and products. Thought to be a first in the industry, the dedication and commitment of the Angels have been rewarded with a significant increase of between 7% and 15% in customer satisfaction scores at all of the depots measured since their appointment. The judges were impressed with the initiative, where drivers exceed the normal levels of interaction and make a real difference to the journey experience of passengers.

The Award for Marketing Initiative of the Year

sponsored by Passenger Transport


First UK Bus (North Region)

First Bus (North Region) Student Campaign

Tapping into the challenges a student who has moved away from home may face, First devised a 'No Scary Bears' campaign to reach out to the student market. The company impressed the judges by taking the generation of student travel to a new level with pre-sales activity by creating a direct mail pack with follow-up e-mails using data sourced from UCAS, along with a 'No Scary Bears' campaign website and an 'early bird' ticket offer. Parents were targeted and encouraged to set up direct debits to pay for bus travel before their siblings left for university. This and imaginative initiatives such as with residential lettings agents and students at Freshers' Fayres generated substantial increases in sales and revenue.

The Award for Sustained Marketing Excellence

sponsored by Exterion Media

Gold Award Winner

Arriva Yorkshire

Business to Business - Go Growth!

The business-to-business strategy at Arriva North East and Yorkshire is proving to be a highly successful sustained marketing programme which introduces the idea of bus travel to tens of thousands of people across the region. The marketing team invest heavily each year on promotional support for employers from intranet information to merchandise, followed by roadshows at every 'signed up' location. The dividends have paid off, with a 25% increase in revenue and a seven-fold return on investment. While many in the industry have recognised the importance of such a strategy, the judges were impressed with the company's proactive, imaginative and sustained approach to building awareness of bus travel and improving perceptions.

Top National Bus Depot

sponsored by Personal Group


First South Yorkshire


Rotherham depot has been transforming its operation of more than 100 buses to deliver consistent and improved quality of service and significantly higher customer satisfaction under the slogan "Rotherham, where everyone matters." Following a rigorous attention to detail by the team of around 315 staff and having challenged every area where performance was in need of attention, one of Rotherham's biggest achievements has been a 20% improvement in punctuality over the last two years, reaching 93% in 2013. The team celebrated 2% year-on-year growth in customer numbers in December 2013 and 2014 has shown 3,000 extra journeys per week on the Rotherham network compared to the same time last year, impressing the judges with the progress the depot has made.

Top Shire Operator

sponsored by Ticketer


First York

First York has undergone a significant transformation over the last 12 months with a new network, reduced fares, improved reliability and punctuality, and a renewed vigour in focussing on its customers. These ingredients have led to a recipe of substantial increase in passenger numbers, with 15,000 more journeys being made each week on the network of more than 100 vehicles. The judges were especially impressed by First York's 'Ambassadors in Action' programme to encourage drivers to take ownership of customer service issues and its close relationship with the City of York that has resulted in significant Better Bus Areas funding for public transport in the city.

Unsung Heroes Award

sponsored by Backhouse Jones


Stagecoach Yorkshire

Shayne Howarth

Since starting his career after school with a small operator in a supervisory role, Shayne joined Stagecoach in 2004 and has worked his way up through the group's staff development programme. Having played a key role in the company's Barnsley network review of May 2007, where overall service satisfaction levels rose by 24% to 77%, Shayne has been Assistant Operations Manager at Chesterfield depot since 2011, overseeing the day-to-day operation of the business. Shayne never settles for second-best and pushes those around him to challenge, question and work towards offering the best service provision possible and the judges praised Shayne as an innovator when it comes to administration.


First UK Bus (North Region)

Andrew Wright & Neale Murphy

Andrew and Neale, with collective experience of 40 years, work tirelessly behind the scenes in First's North region to ensure that, day or night, every on-bus ticket machine is updated and working correctly - Andrew for Greater Manchester and Neale for Yorkshire. Brought together in 2011, they worked beyond the call of duty to ensure the roll-out of new smart-enabled ticket machines across 2,500 vehicles at 16 depots was a success. Andrew recently led the ticket machine changeover following the acquisition of Finglands seamlessly overnight while Neale, with just 6-weeks lead time, co-ordinated a range of activities to ensure ticket machines at York Park & Ride were replaced with a new system on time. Andrew and Neale impressed the judges with both their complementary skills as a team and their key roles in their own right.

Young Manager of the Year

sponsored by Chartered Institute of Logisitics & Transport

Bronze Award Winner

Arriva Yorkshire

Matthew Ashton

Matthew is an outstanding talent who joined Arriva through the graduate scheme in 2011 and is now managing Heckmondwike depot with a £9 million turnover and leading a team of over 150 employees. He is described by colleagues as a confident, engaging and compassionate leader of the business, who always delivers and exceeds expectations. Arriva Yorkshire is extremely proud of his achievements; in just three years he has become a key member of the senior management team and his sheer professionalism and track record meant he was entrusted to introduce Arriva's new MAX concept to route 268 in Yorkshire.

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