Top Shire Operator sponsored by Ticketer
Winner, Bronze Award, - Stagecoach South West
Stagecoach South West prides itself on continuing to go from strength to strength and showing that the South West is far from 'sleepy', but is a region undergoing a sustained period of economic investment and development as well as strong growth in the traditional tourist market. The company revamped its Torbay bus network in May 2014 with a brand new route number 22, combining other services with a new town centre route to provide new connections between local attractions and hotels. After discussions with Torbay Youth Parliament, the company introduced a Termrider season ticket for those aged 18 or under at 10% less than a 13-week Megarider, while other ticketing initiatives include simplifying fares on the Ex-Citi network and ú1 child for any fare paying adult at any time.
The judges were impressed by the quality of the company's marketing and its embracing of the tourist market and work by tourist people such as 'Gold Stuff'. Stagecoach South west has picked up the former FirstGroup and Western Greyhound services well. The judges also noted the way the company has embedded itself within the business community over a large area. It has made some services which did not work so well into a success, and also carried out fare reductions.