Northern Ireland

Putting Passengers First, sponsored by Euro Bus Expo

yLink - Translink

Translink identified that the very competitive deals on cars and insurance for young people in Northern Ireland was the main competitor to the use of public transport for this age group. Therefore, it created a sales and marketing campaign to increase the reach of its discounted youth travel card, yLink, which reached only 5% of its target 16 to 23 year olds. The scheme aimed for a 45% increase in the number of cards held in both the first and second years of the two year campaign.

Group Travel World

The TEG logoThe UK Bus Awards scheme is organised by The Bus Industry Awards Limited, a company registered in England & Wales No 3332837.

Registered Office: Albion House, Rope Walk, Otley Street, Skipton, North Yorkshire, BD23 1ED.

Telephone 0330 010 3450

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