Making Buses a Better Choice: the Peter Huntley Memorial Award
sponsored by Heathrow Airport
South West Falcon - Stagecoach South West
Stagecoach's South West Falcon is a 24/7 coach service connecting Plymouth, Exeter, Taunton, Bristol Airport and Bristol City Centre. It was launched withe ú2.5m in February with eight high specification coaches featuring free wifi, power sockets and leather seats. The Falcon is a stand-alone brand, and through intensive marketing, it has generated a high level of awareness exceeded passenger and revenue targets. It is particularly popular with Bristol airport customers, day trippers, theatre and concerts attendees, students and commuters as well as the weekend break market.
The judges noted that Stagecoach has done an excellent job in turning around and improving the service, and most importantly, going out and selling it. With the passenger growth from regional airports, the judges considered it is good to see that a bus company is taking advantage of this as well as building passenger numbers in and out of Bristol.