Awards Results

Yorkshire

Making Buses A Better Choice: the Peter Huntley Memorial Award, sponsored by Heathrow Airport

Category Winner

South Yorkshire PTE & Partners – Sheffield Bus Partnership

The Sheffield Bus Partnership is a ground-breaking agreement bringing together Sheffield City Council, South Yorkshire PTE and the city’s main bus operators to make the bus network simpler, more flexible and more convenient. Many passengers now pay lower fares for their journeys and travelling around the city is much easier as a result of co-ordinated bus services and multi-operator ticketing. The judges felt that the Sheffield Bus Partnership was a watershed for the industry and has shown just what can be achieved through open and committed partnership, evidenced by the strong growth in passenger numbers, without the need to resort to the long and expensive alternative of Quality Contracts.

Runner Up

Stagecoach in Sheffield – Supertram Link Services

Since 2007, Stagecoach has introduced three Supertram Link services to connect three areas of Sheffield to the main Supertram network. The high frequency routes provide a seamless transfer between modes at the network’s tram stops, providing realistic travel alternatives for passengers and encouraging modal shift from the car. The tram has been successful in reducing congestion in the city and the judges felt that Stagecoach deserve praise for the initiative to feed into the system, and not least to deliver tram feeder services that are actually commercially successful.

Local Authority Project of the Year

Category Winner

Sheffield City Council & Partners – Sheffield Bus Partnership

The Sheffield Bus Partnership is a ground-breaking agreement bringing together Sheffield City Council, South Yorkshire PTE and the city’s main bus operators to make the bus network simpler, more flexible and more convenient. Many passengers now pay lower fares for their journeys and travelling around the city is much easier as a result of co-ordinated bus services and multi-operator ticketing. The judges felt that the Sheffield Bus Partnership was a watershed for the industry and has shown just what can be achieved through open and committed partnership, evidenced by the strong growth in passenger numbers, without the need to resort to the long and expensive alternative of Quality Contracts.

Runner Up

Metro and Partners – The Improved A65 – Travel the Easyway

By bringing about multi-operator ticketing and a substantial investment in new buses as well as traffic management improvements, the A65 Quality Bus Partnership project involving Metro, Leeds City Council, First, Transdev and Centrebus has delivered 13% more passenger bus trips over two years, going a long way to achieving its objectives of improving the attractiveness of bus use through faster, more reliable and punctual services, and providing a real alternative to the car. The judges felt that this was another excellent example of partnership working in a PTE area that had potential for adoption elsewhere.

The Young Manager of the Year Award, sponsored by the Chartered Institute of Logistics and Transport

Category Winner

Jon Croxford (First West Yorkshire)

Jon has progressed at an amazing speed since joining First on its Graduate Trainee scheme in 2008. He has held a number of increasingly challenging roles across the UK, all of which he has approached with a positive 'can-do' attitude. An intelligent enquiring mind is masked behind his friendly demeanour and he can show the steel needed to handle difficult management decisions when required.

The Engineer of the Year Award

Category Winner

Simon Carlisle (First West Yorkshire)

Simon started as an apprentice fitter and has worked his way up through a variety of engineering roles to a management position. Although described as “relatively quiet and unassuming”, he is able to communicate effectively at all levels and the values he espouses have won him widespread respect. While his current role is high level management, his grass roots knowledge has not been forgotten and this builds trust and confidence in the teams he manages.

Highly Commended

Jason Dixon (Arriva Yorkshire)

Currently based in Dewsbury, Jason is highly regarded by his peers at Arriva Yorkshire for his first-class engineering skills and dedication to his role. A strong leader, Jason is committed to maintaining his own professional development, as well as developing the skills of his team. His contribution has been recognised by an award at Arriva Group level and now as a finalist at the UK Bus Awards.

Innovation Award, sponsored by Alexander Dennis

Runner Up

South Yorkshire PTE and partners

Sheffield City Council, First South Yorkshire, Stagecoach in Sheffield and Sheffield Community Transport – The Sheffield Bus Partnership

The Sheffield Bus Partnership is a ground-breaking agreement bringing together Sheffield City Council, South Yorkshire PTE and the city’s main bus operators to make the network simpler, more flexible and more convenient – with impressive results. Whilst partnerships of this nature do exist elsewhere, the judges considered that, as the first of its size and scale in a PTE area, the Sheffield Bus Partnership is truly innovative and potentially a watershed for the industry. By what it has achieved so far, it presents a superb example of the outcomes that can be obtained through open and committed partnership, a model that can be successfully applied elsewhere.

The Eureka! Award for Marketing Initiatives

Highly Commended

Arriva North East/Arriva Yorkshire – It’s Alive, It’s Electric – Frankenbus

“It’s alive, it’s electric – Frankenbus” was a marketing campaign which launched twenty-two hybrid buses in Yorkshire and the North East. The campaign aimed to engage local audiences and communities by using a creative concept to connect with both the current customer base and potential new passengers. The judges were impressed with how the campaign presented an environmental message in a unique and innovative manner, its success demonstrated by the subsequent significant increases in both passengers and revenue on the two routes selected for the investment.

The Marketing Excellence Award, sponsored by CBS Outdoor

Runner Up

Stagecoach in Sheffield – Creating Strong Passenger Growth

If marketing success is measured by the rise in passenger volumes, with growth of 100% between 2006 and 2010 and a further 50% since then, and high satisfaction levels, the judges considered that Stagecoach in Sheffield must have been doing something right! At a time when many bus companies are cutting mileage and raising fares in the face of the current economic climate, Stagecoach in Sheffield has maintained low prices, substantially invested in vehicles, expanded significantly, and innovated with new products. This has all been supported by effective marketing, this being at the heart of the continuing substantial increase in passenger numbers – and profit.

The Bus and the Community Award

Runner Up

First West Yorkshire – Making the Grade

First West Yorkshire was set the challenge of finding real and active ways of making the group’s business strategy ‘Better Journeys for Life’ come alive – so it has gone back to the classroom to help Leeds schoolchildren. In partnership with Roundhay High School and The Ahead Partnership it has committed to a three-year mentoring programme that benefits both the children and the First staff taking part. The judges were impressed that the scheme bridges the gap between school and adult life, a way of marrying education and business together for the benefit of both.

Putting Passengers First – The Claudia Flanders Memorial Award, sponsored by INIT

Highly Commended

Dales Integrated Transport Alliance – One-Way £1 Fare for Under-19s

At a time when the cost of bus travel for young people is high on the political agenda, this initiative is an innovative, multi-operator scheme to encourage young persons to use the bus more and, by doing so, improve their access to part-time work, social and leisure opportunities in a deeply rural area. The judges felt that this was an excellent example of productive partnership between a number of different stakeholders for the benefit of youngsters whose ability to travel would otherwise be severely limited.

Highly Commended

North Yorkshire County Council – Ride Around for a £1 (RAF£1)

RAF£1 is a promotion designed to make bus travel easy and attractive for young people. Thousands have now benefitted from the travel offer making additional journeys, or even travelling by bus for the first time. A committed partnership of bus companies, North Yorkshire Youth Council and North Yorkshire County Council, all involved have worked hard to make the initiative a huge success, ensuring that it grows year-by-year. The judges were impressed with the benefits of the scheme to those making use of it, and how social media has been a key factor in its success.

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