West of England

West of England

Chris Moyes Memorial Award for Top National Bus Driver

sponsored by Traffilog

Finalist

First West of England

Jaison Annear

Over the six years Jaison has worked for First, he has shone out as a model employee. Based at First's Hengrove depot, he most often works on services 8 and 9 and has maintained an untarnished employee record. In two years Jaison has generated commendations from no less than 17 satisfied customers, while his professionalism and genuinely helpful attitude is valued by his manager who considers Jaison a role model, not just for First but for all bus drivers across the profession. It is no surprise to hear that in April 2013 he was named the region's Superstar of the month. A UK Bus Awards finalist for the second year running, Jaison impressed the judges with his excellent record.

Innovation

sponsored by Alexander Dennis

Bronze Award Winner

First West of England

First's Better Journey Card

FirstGroup has developed an innovative Better Journey Card to give people with disabilities a way of communicating their needs to drivers easily and discreetly - from help finding a seat to advice on how best to communicate with them. The cards are a result of extensive consultation with disability groups and frontline staff training, and anecdotal evidence suggests they have helped reduce anxiety felt by disabled bus users and increased confidence that their needs will be met. The idea has been rolled out to other operators and adopted by the CPT through its 'Journey Assistance Card'. The judges felt this to be an exceptionally useful exercise, which helps to reduce social exclusion.

The Award for Marketing Initiative of the Year

sponsored by Passenger Transport

Silver Award Winner

First West of England

Fairer Fares, Bristol Fare Consultation

First West of England ran its biggest ever campaign: to develop simpler, fairer fares in Bristol and improve its image, using eye-catching, new style marketing materials to deliver clear messages and raise a high level of awareness. Following extensive consultation on the cost of travel, the marketing campaign around the outcomes included a dedicated website, roadshows and a month-long advertising campaign. The judges were particularly impressed with First's use of integrated marketing and public relations techniques to engage with its target audience in a really effective way and its brave approach in embarking on such a process. As a result of the feedback and consequent changes, First has successfully altered perceptions about bus service in Bristol and encouraged a considerable increase in bus use, with 15% year-on-year growth.

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