Integration 2009

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This is the category which recognises and rewards schemes designed to make the bus easier to use in conjunction with other modes of transport, such as trains, metros, trams or aeroplanes - or even, through the use of park and ride schemes, with the private car.

Integration is an important part of current UK transport policy. Persuading people to adopt multi-modal or multi-operator journeys brings increased patronage, reduces pressure on congested road space and utilises the transport system more efficiently.Integration is about:

  • easier and more reliable connections
  • safer and more acceptable interchange facilities, with bus, rail and taxi services located close together
  • making the best use of advances in technology
  • ensuring clear, comprehensive and up-to-date information about routes, services, prices and ticket
  • fare and ticketing structures which will preserve and enhance the benefits of more integrated networks.

The integrated, coordinated approach to travel includes active marketing of the wider range of travel opportunities that it enables.The Integration Award will be won by the operator, authority or partnership that has taken exceptional steps to provide and promote successful integrated transport.

One of Fife's award-winning projectsThe Winners: Fife Council

for Fife's Transport Hubs

Integration in practice at Inverkeithing

With an aim to be the Greenest Council in Scotland, Fife Council has invested over £30million in transportation projects creating a network of transport hubs and links serving the people of Fife and beyond.

To achieve its ambitions Fife works in partnership with transport operators to ensure the best integration possible by providing the necessary infrastructure.

Ferrytoll Park & Ride, Inverkeithing Public Transport Interchange/Airport/Rail Link. New Bus Station facilities at Dunfermline, Leven, St Andrews and upgrades at Glenrothes and Kirkcaldy form an impressive list of completed projects.

With increasing usage and positive feedback the hubs are excellent examples of how strategically located and well-served facilities can increase and enhance the image of public transport.

Runners Up: Norffolk County Council

for Norfolk’s School Run Park & Ride

Chilren use the Park and Ride service, saving car journeysThe “School Run Park and Ride” scheme is a partnership between Norfolk County Council and a cluster of five Norwich city centre schools all of which have a high proportion of students living outside the city, resulting in a high car dependency.

The schools demonstrated a commitment to widen travel choice and tackle problem parent parking whilst encouraging healthier lifestyles for their pupils as part of their school travel plan targets.

Raising awareness of the problem with parents and promoting the highly successful Norwich park and ride scheme, parents are encouraged to drop off their children at one of the four park and ride sites and purchase a £1 return ticket to enable their child to continue their journey to school by bus.

Planning, consultation, promotion and overcoming any potential safety fears have been important factors in achieving impressive modal shift figures. The success has now led to the scheme being rolled out to another three schools and one further education college.

Who could be nominated?

Entries were welcomed from transport operators, local authorities and others specifying and securing services, partnerships and tourist agencies.

… and by whom?

Nominations were welcomed from all eligible organisations, and self-nomination was acceptable.

Criteria and Entry Requirements

The award was judged on the effectiveness and quality of the submissions, which were required to:

  • Describe the nature of the integrated transport scheme and how it was promoted.
  • State which operators and/or authorities (“partners”) are involved and describe their roles.  If there is a formal agreement, entires should include a summary.
  • Describe how allowances are made for connections and what actions are taken in the event of late running.
  • State how the public was consulted about the scheme and describe the mechanisms established for comment and feedback
  • Describe the training that staff receive to ensure they appreciate the purpose and special requirements of integrated transport
  • State the criteria used to monitor the results of the scheme and supply evidence showing the overall trends in numbers of bus passengers resulting from its introduction, including modal shift if identified.
  • State whether the results are likely to be sustainable
  • Describe any future plans for further development.
  • Include any relevant supporting material.


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