Winner: Warrington Borough Transport
Warrington’s superb growth trend in passenger numbers and strong evidence of modal shift from the car, are the very characteristics the judges like to see in a winner. The company shows a clear commitment to excellent customer service, helped by its dedicated staff and partnership working, and a positive determination to succeed.
Network Warrington has certainly transformed the quality of bus travel in the town, backed up by customer satisfaction surveys showing ratings of 98%. Understandably, all this impressed the judges but, even more importantly, the evidence on the ground certainly impressed our intrepid mystery traveller and his findings confirm that Warrington Borough Transport is the truly deserving bus operator of the year 2008.
Runners Up: Transdev Keighley & District
This company operates bus services in and around the town of Keighley in the West Yorkshire conurbation, including services along the busy and congested corridor into Bradford. The company won praise from the judges and our mystery travellers, and was awarded the title of City Operator of the Year.
About the Award and the Criteria
This is the "grand prix" of the UK Bus Awards.
Pre-eminent amongst bus operators in the UK, the UK Bus Operator of the Year, more than any other, delivers consistently excellent customer service. The company has demonstrated its success through sustained effort over the long term. The creme-de-la-creme, the winner of the UK Bus Operator of the Year was selected from the highest-scoring contestants of the Independent Operator, Shire Operator and City Operator awards.
The Independent Operator, Shire Operator, City Operator and UK Bus Operator of the Year Awards all use the same criteria, which are described under those categories. In selecting the overall winner, the UK Bus Operator of the Year, judges considered the different circumstances of operators of varying sizes and operating terrains: 'mystery traveller' assessments of each were undertaken to assess the standards of service on the ground. The results of these were very important and are often a deciding factor in the results.