Northern Ireland

Putting Passengers First sponsored by Euro Bus Expo


yLink - Translink

Translink identified that the very competitive deals on cars and insurance for young people in Northern Ireland was the main competitor to the use of public transport for this age group. Therefore, it created a sales and marketing campaign to increase the reach of its discounted youth travel card, yLink, which reached only 5% of its target 16 to 23 year olds. The scheme aimed for a 45% increase in the number of cards held in both the first and second years of the two year campaign.

The judges welcomed the age group targeted by Translink and the philosophy of choosing a younger as group as a growing market and encouraging future commuters beyond the age of 18.

Services to the Bus Industry, sponsored by Buses magazine, Gold Award Winner

Dr WIlliam Wright CBEDr William Wright CBE, Wrightbus

William began his career some seventy years ago, when he joined the family firm founded by his father just after the war. At that time, the company built bodies for goods vehicles, but moved into building aluminium bus bodies in 1978.

The company’s real breakthrough into the mainstream of UK bus building came with the launch of the Handybus model on the Dennis Dart chassis in the early 1990s, quickly followed by a range of full-sized bus bodies taking full advantage of the low-floor revolution which took place during the decade.

Under William’s leadership, the business has spent heavily on research and development, and has won multiple awards for innovation, steadily growing so that today it employs more than 1,800 people.

The business he has developed continues to be at the forefront of technological developments, building the New Routemaster for service in London and a wide range of other hybrids and fuel-saving diesels for service in other parts of the country. It launched its first all-electric bus in 2014, which entered service in the award-winning Milton Keynes trials.

As well as his role with the business, William served his local community as a councillor and campaigner.

The UK Bus Awards Management Committee is delighted to recognise the invaluable work William has done for the industry, as the leader of a highly innovative and successful UK manufacturing business. Throughout his career, he has been an inspirational leader, believing passionately in the future of our industry. He has led by example, and advanced the cause of innovation, high-quality manufacturing and the wider bus industry.

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